B'resheet 35:1-4 Then G-d said to Ya'akov, "Arise, go up to Bethel, and live there; and make an altar there to G-d, who appeared to you when you fled from your brother Esav." So Ya'akov said to his household and to all who were with him, "Put away the foreign gods which are among you, and purify yourselves, and change your garments; and let us arise and go up to Bethel; and I will make an altar there to G-d, who answered me in the day of my distress, and has been with me wherever I have gone. " So they gave to Ya'akov all the foreign gods which they had, and the rings which were in their ears; and Ya'akov hid them under the oak which was near Sh'khem.
Our G-d is a jealous G-d and does not share His glory or affection.
Sh'mot (Exodus) 34:14-15 For you shall worship no other god: for the L-RD, whose name is Jealous, is a jealous G-d: Lest you make a covenant with the inhabitants of the land, and they go a whoring after their gods, and do sacrifice to their gods, and one call you, and you eat of his sacrifice;
D'varim (Deuteronomy) 5:7 You will have no other gods before me.
The corresponding letter to this chapter is Mem -revelation; revealed and concealed; also kingship and dominion. Sometimes Moshe and Messiah.
Bethel - means "House of G-d"
Ya'akov may have buried them under the same tree that Avram stopped beside.
B'resheet 12:6 And Abram passed through the land as far as the site of Sh'khem, to the oak of Moreh. Now the Canaanite was then in the land.
Rings which were in their ears - These earrings must have had some connection to paganism and idol worship. This is NOT saying that women should not were earrings. What we can learn from this is that believers should not wear symbols from pagan or occult sources.
Purify yourselves, and change your garments - They are to get themselves right with HaShem.
B'resheet 35:5-7 As they journeyed, there was a great terror upon the cities which were around them, and they did not pursue the sons of Ya'akov. So Ya'akov came to Luz (that is, Bethel), which is in the land of Canaan, he and all the people who were with him. And he built an altar there, and called the place El-bethel, because there G-d had revealed Himself to him, when he fled from his brother.
Great terror upon the cities - G-d had made the cities around them afraid of them.
El-bethel - means "The G-d of the House of G-d" Ya'akov had come to know the true and living G-d.
G-d had revealed Himself - We revealed earlier that this was and is the Messiah Yeshua.
B'resheet 35:8 Now D'vorah (Deborah), Rivkah's (Rebekah's) nurse, died, and she was buried below Bethel under the oak; it was named Alon-Bakhut. (Oak of weeping)
Wow, this statement just comes out of the blue! D'vorah has not been mentioned before this. Now we have her dying and being buried. If we read between the lines we could assume that Ya'akov's mother Rivkah had died and D'vorah came to live with Ya'akov and his family at that time.
B'resheet 35:9-10 Then G-d appeared to Ya'akov again when he came from Paddan-aram, and He blessed him. And G-d said to him, "Your name is Ya'akov; you shall no longer be called Ya'akov, But Israel shall be your name."
Thus He called him Israel.
Israel as a nation is revealed and the G-d of Israel, Yeshua, who will also one day be King over it, is also revealed.